Tasty | Healthy | Wholesome | Fresh
- Project Type
- Brand Launch & Customer Experience
- Industry
- Food & Beverage (F&B)
- Location
- Saudi Arabia
- Services
- Brand Strategy · Market Positioning · Brand Identity · Menu Design · Food Photography · Packaging Design · Packaging & Labelling · Content Strategy · Social Media Strategy · Videography · Delivery Platform Setup · Digital Menu Screens
Coco Beets
A fresh take on healthy eating In a market where “healthy” often means bland salads or overpriced imports, Coco Beets set out to prove that eating well can be vibrant, flavourful, and accessible. A multi-sensory experience for the health-conscious foodie. Where feeling good starts from the moment you walk in and lingers long after you leave. Fresh ingredients. Bold flavours. Wholesome nourishment. Made convenient. Healthy food should never feel like a compromise.
The Challenge
Saudi Arabia’s healthy food scene was stuck between two extremes: Tasteless health food or indulgent fast food. The simple gap was: a brand that could deliver genuinely healthy food that actually tastes incredible! without the premium-only price tag, and without compromising on quality, speed, or experience. Tasty. Healthy. Convenient. Accessible.
The Sensory Experience
Minimal design, vibrant platters bursting with color, fresh fruits, vegetables, and wholesome grains artfully arranged.
Warm sourdough, freshly squeezed citrus, and the invigorating aroma of cold-pressed juices.
A symphony of fresh & natural flavours, curated spice blends, creative combinations that go far beyond bland health food.
Organic, eco-friendly packaging. A textural adventure in every bite, crispy vegetables, smooth grains, crunchy nuts and seeds.
Fresh, energized, and nourished, ready to conquer your day, with fast, friendly service.
The Approach
- 01Strategy
Brand strategy & market positioning Menu design & food photography Packaging & labelling with pastel tones and organic materials Digital screen menus for in-store display Unified delivery application setup on Hungersation, The Chefz, Jahez, Marsool, & Careem, from photography to content writing to listing setup. Social media content strategy across Google & Instagram
- 02Brand Direction
Beyond the restaurant itself, we developed a cohesive ecosystem that connected the in-store experience with online ordering and digital discovery.
- 03Visual Language
Coco Beets sits intentionally between fast food and fine dining. Not bland like typical health food. Not inaccessible like premium wellness brands. Instead: Premium enough to feel proud of. Accessible enough for everyday. It is everyday healthy eating — made exciting.
The Work
A sensory-driven brand identity built on clean aesthetics, vibrant food photography, and pastel-toned packaging. Every touchpoint, from the in-store digital screens to the delivery app experience was designed to feel cohesive, fresh, and unmistakably Coco Beets. We created a unified experience across physical and digital.
Coco Beets launched as a fully realised healthy fast-casual brand with a clear market position and a consistent customer experience across every touchpoint. By combining strong positioning, engaging visuals, and a unified brand experience, Coco Beets successfully established itself as a fresh alternative within Saudi Arabia's growing healthy food market—making nutritious food feel vibrant, approachable, and enjoyable every day.
Results / Impact
