BBTEE
A Bite of Heaven
A Bite of Heaven
- Project Type
- Brand Strategy & Identity
- Industry
- Food & Beverage (F&B)
- Location
- Saudi Arabia
BBTEE
BBTEE is a Saudi-born dessert brand inspired by Persian home recipes and the warmth of family traditions. Marra transformed its nostalgic story into a refined contemporary identity, creating a sensory brand experience where heritage, craftsmanship, packaging, and indulgence come together in every bite.
The Challenge
Launching a new dessert brand in a competitive market meant finding the right balance between authenticity and modern appeal. BBTEE needed to preserve the warmth and heritage of Persian home desserts while transforming them into a distinctive, premium experience suited to Saudi Arabia’s contemporary F&B and gifting market.
The Sensory Experience
Earthy tones, golden accents, Persian-inspired patterns, and warm imagery create a world that feels nostalgic and refined
The familiar aroma of saffron, butter, and roasted nuts evokes family kitchens, shared gatherings, and desserts made with care.
Soft textures, balanced sweetness, and delicate layers transform traditional Persian flavors into a comforting yet premium experience.
Textured packaging, thoughtful finishes, and carefully designed boxes turn opening, sharing, and gifting into part of the BBTEE experience.
Warmth, belonging, and nostalgia. BBTEE brings back the emotional comfort of home through a brand experience meant to be remembered.
The Work
Brand Positioning · Brand Story · Brand Messaging · Tone of Voice · Arabic & English Brand Language
Arabic & English Logo System · Logo Variations · Typography System · Color System · Brand Patterns · Custom Illustrations · Brand Guidelines
Packaging Concept · Packaging System · Gift Box Design · Packaging Patterns · Packaging Illustrations
Social Media Visual Direction · Photography Direction · Content Design System · Brand Application Guidelines
More to Explore
The Pantry
Artful Cooking
Apres Moi
It's Flavored, Honey.
Coco Beets
Tasty | Healthy | Wholesome | Fresh