- Project Type
- Brand Strategy & Identity
- Industry
- Beauty & Personal Care
- Location
- Saudi Arabia
- Year
- 2024
- Services
- Brand Strategy · Market Research · Naming · Brand Identity · Packaging · Copywriting · Web Design
LŌM is a natural skincare and soap brand rooted in the Saudi landscape. Born from a desire to bring pure, locally inspired ingredients into everyday households, LŌM celebrates the richness of Arabian botanicals — from oud wood and rose water to black seed and desert herbs. The brand sits at the intersection of Saudi heritage and modern self-care.
Entering the Saudi skincare market meant navigating a crowded space dominated by international giants and luxury imports — with very little room for an authentic local voice. There was no strong natural skincare brand rooted in local identity, and the target audience — everyday Saudi families — were seeking affordable but elevated alternatives that felt genuinely theirs.
Warm earth tones, creamy whites, botanical line illustrations, and minimal packaging.
Oud, rose water, black seed, and desert herbs — scent names written poetically.
Natural kraft textures, soft-touch finishes, and rounded organic shapes.
Comfort. Pride. The quiet satisfaction of choosing something made for them.
Positioned LŌM as the premium-accessible natural skincare brand for everyday Saudi families — not a luxury import, not a mass-market compromise.
Rooted in Arabian botanicals and Saudi heritage, with a modern, honest visual voice that feels crafted rather than manufactured.
Earth tones, botanical illustrations, organic forms, and handcrafted textures across every touchpoint from packaging to social.
From strategy to shelf-ready brand, every piece was built with the same intention: create something LŌM's audience would recognize as theirs.
Logo design & identity system · Color palette & typography · Brand guidelines
Botanical pattern library · Earth tone color system · Texture assets
Primary logo · Secondary logomark · Arabic adaptation
Soap packaging design · Skincare range packaging · Label system
Social media templates · Content guidelines · Photography direction
Brand photography direction · Copywriting & tone of voice · Market research report
Every element of LŌM was designed to be immediately recognizable on shelf and screen. The typographic system balances English and Arabic with equal elegance — a deliberate choice for a brand that needed to feel at home in both languages from day one.
- 01Stronger digital to physical experience
- 02Brand consistency across all platforms
- 03Clear brand positioning in the Saudi market
- 04Premium quality communicated at an accessible price point
- 05A naming and identity system that scales from labels to retail signage