Wasted Youth
Playful Leisure.
Playful Leisure.
- Project Type
- Digital Experience & Website Development
- Industry
- Fashion & Lifestyle
- Location
- United States
- Services
- Website Strategy · UX & UI Design · Web Development · Website Content Writing · Creative Direction · Visual Content Creation · Video Content Creation · Product Presentation · E-commerce Integration · Responsive Design
Wasted Youth
Wasted Youth™ is a fashion label built around playful leisure, timeless silhouettes, and an unapologetic edge. Marra created its digital home as a brand-led experience that introduces the world of Wasted Youth while connecting customers seamlessly to the COORDS commerce ecosystem.
The Challenge
Wasted Youth needed more than an online storefront. The challenge was to create a digital presence that could communicate the brand’s personality, ethos, and visual world while keeping the shopping journey simple and connected to COORDS. The website needed to feel editorial and distinctive without adding unnecessary complexity to the existing e-commerce operation.
The Sensory Experience
Bold contrasts, raw imagery, oversized typography, street culture
Underground beats, distorted bass, city noise, late-night energy
Leather, concrete after rain, smoke, worn denim
Bitter espresso, dark cherry, something sharp and unexpected
Heavy cotton, washed denim, distressed textures, cool metal
Rebellious, effortless, nostalgic, youthful, unapologetic
The Approach
- 01Strategy
The website was structured as both a brand platform and a gateway to commerce. We developed the user journey, content hierarchy, page structure, and calls to action around two objectives: introduce the Wasted Youth world clearly and move interested customers naturally into the COORDS store to shop.
The Work
We combined web design, development, content, visuals, and motion to create a cohesive digital experience for Wasted Youth. The site introduces the brand through its ethos and visual language, presents key collections and drops
Website Strategy · Information Architecture · Content Hierarchy · User Journey · Commerce Journey · Call-to-Action Strategy
UX Design · UI Design · Responsive Design · Page Layouts · Typography Application · Visual Hierarchy · Product Presentation
Frontend Development · Website Development · Responsive Implementation · COORDS Store Integration · Website Testing · Launch Support
Website Copywriting · Brand Storytelling · Content Structure · Product Messaging · CTA Writing
Creative Direction · Visual Content Creation · Video Content Creation · Image Curation · Digital Art Direction
Results / Impact
- 01
Established a dedicated digital home for Wasted Youth
- 02
Translated the brand identity into a cohesive digital experience
- 03
Connected brand storytelling seamlessly with the COORDS shopping journey
- 04
Created original website copy, visual content and motion assets
- 05
Built a responsive platform designed to support future collections and drops